Lavender Hill Springs

In 2023, my family launched Lolita Roasters as a women-led coffee roasting business. By 2024-2025, we expanded to a 16-acre lavender U-pick farm, beekeeping, honey production, and hosted farm experiences in Lawrenceburg, TN. I led the complete rebrand to Lavender Hill Springs to reflect this holistic farm ecosystem. As Lead UX/UI Designer, Brand Identity Designer, Packaging Designer, and Web Administrator, I created the brand identity capturing the natural spring, lavender fields, and hillside terrain with a purple-centric color palette with muted greens, browns, and beige for a holistic farm aesthetic. I developed a unified product system spanning coffee, lavender products, and honey, and built the Shopify ecommerce site with calm, restorative user experience prioritizing clear product paths. I also created 20+ coffee packaging labels with cohesive brand system. The December 2025 relaunch delivered strong results: $1,031.66 in sales, 19 orders, 4% conversion rate, 387% revenue growth versus the previous period, 533% increase in orders, and 651% conversion rate lift. Tools used: Figma, Adobe Illustrator, Photoshop, Shopify, HTML/CSS, AI imagery tools, Google Analytics

Jun 30, 2024

CLIENT

Lavender Hill Springs LLC

CLIENT

Lavender Hill Springs LLC

CLIENT

Lavender Hill Springs LLC

Role

UX Designer

Role

UX Designer

Role

UX Designer

Service

Web Design

Service

Web Design

Service

Web Design

The Challenge

In 2023, my family launched Lolita Roasters as a women-led coffee roasting business. By 2024-2025, we expanded to a 16-acre lavender farm with U-pick experiences, beekeeping, and honey production in Lawrenceburg, TN. The business needed a complete rebrand to reflect this holistic farm ecosystem transformation—moving beyond just coffee to embrace the full scope of lavender, honey, and hosted farm experiences.

The Solution

I led the complete rebrand to Lavender Hill Springs, creating a cohesive brand identity that captured the natural spring, lavender fields, and hillside terrain. The rebrand included:

• Brand Identity: Developed a purple-centric color palette with muted greens, browns, and beige to reflect the holistic farm aesthetic

• Product Design: Created a unified product system spanning coffee, lavender products, and honey with consistent packaging

• E-commerce Platform: Built a Shopify website with calm, restorative user experience prioritizing clear product paths

• Packaging Design: Created 20+ coffee packaging labels with cohesive brand system

The December 2025 relaunch delivered strong results: $1,031.66 in sales, 19 orders, 4% conversion rate, 387% revenue growth vs. previous period, 533% increase in orders, and 651% conversion rate lift.

I led the complete rebrand to Lavender Hill Springs, creating a cohesive brand identity that captured the natural spring, lavender fields, and hillside terrain. The rebrand included:

• Brand Identity: Developed a purple-centric color palette with muted greens, browns, and beige to reflect the holistic farm aesthetic

• Product Design: Created a unified product system spanning coffee, lavender products, and honey with consistent packaging

• E-commerce Platform: Built a Shopify website with calm, restorative user experience prioritizing clear product paths

• Packaging Design: Created 20+ coffee packaging labels with cohesive brand system

I led the complete rebrand to Lavender Hill Springs, creating a cohesive brand identity that captured the natural spring, lavender fields, and hillside terrain. The rebrand included:

• Brand Identity: Developed a purple-centric color palette with muted greens, browns, and beige to reflect the holistic farm aesthetic

• Product Design: Created a unified product system spanning coffee, lavender products, and honey with consistent packaging

• E-commerce Platform: Built a Shopify website with calm, restorative user experience prioritizing clear product paths

• Packaging Design: Created 20+ coffee packaging labels with cohesive brand system

Weather App

This project aims to elevate the user experience of a chosen mobile application through innovative motion design. Utilizing Adobe After Effects, the initiative focuses on transforming static UI elements into dynamic, interactive components that not only engage users but also improve navigability and overall app usability. The end goal is to create a motion prototype that demonstrates effective user interaction and enhances the app's appeal to stakeholders.